Ground down to size

LAST UPDATED: 7 Dec, 2010 @ 11:21
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Ground down to size

STARBUCKS has been served up an espresso-powered hit of humiliation.

The coffee giant – which has recently launched in Malaga – was named as the most hypocritical company by lobby group Ecologistas en Accion.

It comes after Starbucks’ most recent advertising campaign insisting that its coffee is made from 100 per cent fair trade.

“With its latest efforts to promote an image centred on fair trade, it only shows how deluded the company really is.”

The green campaigners dished out its ‘Shame Award’ to the American chain at its third annual awards bash in San Sebastian.

“With its latest efforts to promote an image centred on fair trade, it only shows how deluded the company really is,” explained the activists.

“It has received more complaints, criticisms and charges of environmental, social and economic abuse than any other company.”

The green group added that its business model is based on waste, citing that although 800m people live in severe poverty, 40 per cent of all food produced is thrown away.

The unwanted gongs intend to name and shame companies which promote “sexist, discriminatory, irresponsible or wasteful values”.

Starbucks Coffee has recently opened two cafes in the new T-3 terminal at Malaga airport and plans to further spread its granules across Andalucia.

Meanwhile, other shameful business losers were Carrefour, Banco Santander and the ‘Shopping and Style’ supplement in El Pais newspaper.

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