IT is not the first time she has stripped off for a modelling campaign.

But in a slightly bizarre move this time rather than promoting lingerie Cristiano Ronaldo’s fiancée Irina Shayk is flaunting her figure in a bid to promote… flip flops.

In a new advert for the Spanish brand XTi the Russian beauty can be seen wearing nothing but a tiny pair of white shorts and a pair of red flip flops held provocatively over her chest.

Only time will tell if the motto ‘sex sells’ can be applied to footwear.