ITALIAN car giant Alfa Romeo has withdrawn a ‘sexist’ TV advert following criticism from Spain’s Women’s Institute.
The ad, for new car Giulietta, features Hollywood star Uma Thurman caressing a car – and herself – with a female voice throughout saying ‘I am Giulietta. Look at me, touch me, take me, control me’.
The Institute said the two commands ‘control me’ and ‘shout at me’ were particularly offensive.
“These words contribute to gender violence and give the message that it’s normal to control and shout at a woman,” it claimed, adding it had received a barrage of complaints from disgruntled viewers.
Alfa Romeo said it respected the comments and that it had not intended to create controversy.
In the UK, coincidentally the advert had not featured the same words, but was more subtle.
Meanwhile a leading Spanish surgeon has had to apologise for an offensive remark suggesting doctors only join the medical profession for a chance to ‘screw nurses’.
Dr Pedro Cavadas, who performed Spain’s first full face transplant in 2009, called the comments ‘unfortunate’ and ‘a mistake’, and apologised.