THERE is something unique about the smell of a new car.

But now Ford Spain has succeeded in bottling it.

The scent Olor a Nuevo is part of the manufacturer’s new ‘olfactory campaign’ to promote a new line of used cars.

The fragrance is sprayed inside all used cars to make them smell showroom fresh on the promise these are ‘the only used cars that smell new’.

James Bryce

About James Bryce

DO YOU HAVE NEWS FOR US at Spain’s most popular English newspaper - the Olive Press? Contact us now via email: newsdesk@theolivepress.es or call 951 273 575

1 COMMENT

This site uses Akismet to reduce spam. Learn how your comment data is processed.