A SPANISH fruit and vegetable exporter has formed an alliance with a food development company in a bid to cultivate blueberries as an alternative to tomatoes.

The joint project between Gruventa and IDEARGO hopes to make the sector more profitable.

“It’s born from both companies’ concern to enhance innovation and agricultural development, to allow farmers to receive the higher added value in their rents,” said Fermin Sanchez Navarro, Gruventa director.