AN advertising campaign by airline, Easyjet, has been dropped following complaints it was a ‘cheap jibe’ against the seaside town of Margate.
The budget airline was forced to drop the adverts urging holiday makers to “This year end up in Malaga, not Margate” after a series of complaints from Margate residents.
Speaking out on a number of social media sites, upset locals said the budget airline were making ‘cheap jibes’ at the Kent town and demanded the controversial advert was taken down.
One unhappy resident said: “How very dare you… you can keep your cheap trips, and cheap jibes.”
A town councillor also stepped in and said he feared the advertising campaign could damage the reputation of the newly regenerated town.
Councillor Will Scobie said: “Margate is a fantastic town for people to visit.
“We’ve just been named as one of the top 10 places in the world to visit; we’ve got exciting local shops that you can’t find anywhere else, the new Turner Contemporary art gallery and an air show this summer.”
He added: “Easyjet picked the wrong place to insult with their campaign.”
In a statement, the airline said: “We apologise to any residents of Margate who have been offended by the campaign.
“Easyjet has taken the decision to cease running the ads.”