A TRIP to the movies is no longer on the to-do list as cinema attendances in Europe fall for the second year in a row.
According to European Audiovisual Observatory, average attendance has fallen by 0.9% across Europe, with the biggest drops in Portugal (-12.3%), Italy (-9.9%) and Spain (-6.5%).
Among the factors blamed for this drop was the recession and a shortage of locally-produced movies, while a rise in online piracy was noted as a possible contributor.
The USA – the largest movie theater market in the world – gained around 6%. Motion Picture Association of America reported that its total international box office revenues grew by 6% between 2011 and 2012, with Europe the only region not experiencing growth last year.