ZARA is trialling a digital mirror that allows shoppers to try on clothes without taking them off the shelf.
Zara’s parent company Inditex – owned by Spain’s richest man Amancio Ortega – has let the world in on some of their secret future plans.
As well as the ‘magic mirror’, Inditex developers are working on self-service tills that remove security tags without the need for shop assistants.
Inditex shared snippets of its business plan, labelled ‘fast fashion’, with industry experts in an exclusive tour of their headquarters in Arteixo, northern Spain.
Chief executive and chairman Pablo Isla said Zara’s ability to stay current was due to ‘fast production lines which see orders delivered to stores twice a week’.
This flexibility and efficiency has remained at the heart of Inditex’s 6,500 shops in 88 countries, which includes seven other brands including Bershka, Pull & Bear, and Massimo Dutti.
Isla also predicts that Inditex companies will expand globally and expects China to soon overtake Spain as the company’s biggest market.