THE world’s most glamorous football team Real Madrid has scored a massive sponsorship deal with technology giants Microsoft.
Estimated to be worth €24 million – enough to pay Gareth Bale’s yearly wage – the companies have entered into a global four-year business, technology and marketing partnership.
The deal includes exclusive digital content and ‘virtual experiences’ delivered to fans through a new digital platform.
Satya Nadella, CEO of Microsoft, said: “We are delighted to offer these tools to millions of Real Madrid fans worldwide and help make their passion for football much more exciting.”
Microsoft will provide ‘digital services that are accessible anywhere, any time and on a host of devices’ (such as PCs, tablets and smartphones).
Supporters of the club will now also be able to access the stadium virtually, before, during and after each game.
It had previously been rumoured that the negotiations included stadium naming rights although no announcement on that has been made.