MALAGA was ranked fifth in Spain’s most profitable tourist destinations last year.
A study by Exceltur showed especially strong growth in the coastal area of the province, with an 18% rise in income between 2008 and 2015.
Good value hotels are key to Malaga’s success. The average room rate of €55.60 per night is below the national average, making it cheaper for visitors to stay in Malaga than Barcelona, where rooms average €91 per night, San Sebastian (€78), or even neighbouring Cadiz (€66.70).
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