THE Costa del Sol tourism board has set its sights on dominating the golf tourism market.
President of the board, Elias Bendodo, wants Malaga to attract 20% of all golfers heading to Spain.
In order to achieve the ambitious plan, Bendodo has increased the advertising and promotion budget by 15% compared to 2015.
“The Costa del Sol shouldbe the number one destination for golfers travelling to Spain,” he said.
“It has hosted over 50 tournaments in the last four decades, including the 1997 Ryder Cup at Valderrama and the 2012 Volvo Match Play tournament.
“This September the Women’s Open will take its turn as yet another major competition chooses the Costa del Sol.”
- Not just for Christmas: The heroic work of Estepona’s Adana kennels - 8 Jan, 2017 @ 10:23
- Bambi on ice - 1 Jan, 2017 @ 16:01
- Cars banned from Madrid streets in trial run for pedestrianised city - 25 Dec, 2016 @ 16:54
- Gang of thieves gas and rob expat homes on Costa del Sol - 22 Dec, 2016 @ 09:14
- Spain boosts security in ‘Christmas hotspots’ following Berlin attacks - 21 Dec, 2016 @ 15:31
- Flood advice: How to claim on insurance following Costa del Sol deluge - 21 Dec, 2016 @ 13:25
- PIC EXCLUSIVE: Britain’s Most Wanted fugitive Mark Acklom strips off in Spain - 21 Dec, 2016 @ 11:05
- Prime Minister Theresa May vows to protect 1.2 million British expats living in Europe - 21 Dec, 2016 @ 09:51
- Britain’s Captain Calamity stranded in Spain after leaving passport onboard abandoned vessel - 20 Dec, 2016 @ 12:43
- Woman from Granada named best rugby referee in the world by IRFU - 20 Dec, 2016 @ 10:36