THE parent company of British Airways is to launch a transatlantic cheap fares war from Barcelona in a bid to compete with Norwegian Air.
International Airlines Group will launch a fifth carrier to counter the threat of Norwegian, which has been carving up a market in cheap flights across the Atlantic.
It comes after the red, white and blue company announced it will launch low-cost, long-haul services from Spain to the United States and Latin America in 2017.
IAG will use Vueling, its budget Spanish short-haul airline, as a feeder to the transatlantic services from its home airport of Barcelona El Prat.
IAG’s move will see Vueling fly the same routes as Norwegian’s new additions.
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