11 Nov, 2024 @ 18:00
1 min read

‘Tourists go HAM!’ Moment a ‘jamon’ museum in Spain pokes fun at ‘anti-tourism’ movement

MADRID’s Jamon Museum has sparked outrage after launching a ‘tourists go HAM’ campaign. 

The marketing initiative pokes fun at anti-tourist protests which have become habitual in Spain under the slogan ‘tourists go home.’

While some advertising experts have praised the initiative, launched on buses, trains and street corners all over the capital, it has drawn criticism from others. 

One social media user said: “The Museo de Jamon has put this s**tty sign up in one of Madrid’s most central areas to laugh at the locals who live there.”

While another criticised the sign’s ‘lack of empathy’, an Irish X user called the marketing effort ‘top-tier.’

The museum is undeterred however, pushing forward with bingo nights themed around the slogan and capitalising off the controversy.

Yzabelle Bostyn

Yzabelle Bostyn is an NCTJ trained journalist who started her journalistic career at the Olive Press in 2023.
Before moving to Spain, she studied for a BA in English Literature and Hispanic Studies at the University of Sheffield.
After graduating she moved to the university’s journalism department, one of the best in the UK.
Throughout the past few years, she has taken on many roles including social media marketing, copywriting and radio presenting.
She then took a year out to travel Latin America, scaling volcanoes in Guatemala and swimming with sharks in Belize.
Then, she came to the Olive Press last year where she has honed her travel writing skills and reported on many fantastic experiences such as the Al Andalus luxury train.
She has also undertaken many investigations, looking into complex issues like Spain’s rental crisis and rising cancer rates.
Always willing to help, she has exposed many frauds and scams, working alongside victims to achieve justice.
She is most proud of her work on Nolotil, a drug linked to the deaths of many Brits in Spain.
A campaign launched by Yzabelle has received considerable support and her coverage has been by the UK and Spanish media alike.
Her writing has featured on many UK news outlets from the Sun to the Mail Online, who contracted her to report for them in Tenerife on growing tourism issues.
Recently, she has appeared on Times Radio covering deadly flooding in Valencia.

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