10 Jun, 2012 @ 10:00
1 min read

As good as new for Spanish cars?

THERE is something unique about the smell of a new car.

But now Ford Spain has succeeded in bottling it.

The scent Olor a Nuevo is part of the manufacturer’s new ‘olfactory campaign’ to promote a new line of used cars.

The fragrance is sprayed inside all used cars to make them smell showroom fresh on the promise these are ‘the only used cars that smell new’.

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