17 Dec, 2012 @ 11:42
1 min read

Penelope Cruz becomes new face of Loewe label

Penelope Cruz

PENELOPE Cruz has been announced as the new face of luxury fashion brand Loewe.

And it seems the Oscar-winning actress did not take much convincing to front the Madrid-based company either.

“They approached me and I said yes very quickly because it’s a Spanish brand, and everyone involved is from Spain.

“Although the designer is British, all the work is done in Spain,” she said.

“It’s such an old company. I have grown up looking at their wonderful things,” added the 38-year-old.

Loewe’s creative director Stuart Vevers said the actress has a ‘strong, sensual beauty’ that has served as an ‘inspiration’.

Cruz is reported to have been keen to work for a Spanish brand again ever since fronting Mango’s campaign in 2009.

Frances Leate

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