The annual bargain bonanza has thrifty shoppers licking their lips with more deals on offer than ever before.
However, scenes of angry shoppers scrapping over low-cost TVs should hopefully be a thing of the past this year.
Instead of flocking to the nearest H&M or Zara, buyers are staying at home as Black Friday goes digital.
Online deals are tipped to be the big winner this year, with an estimated 65% of all Black Friday deals due to be done online.
In Spain, sales are expected to be up 24% today with the average Spaniard set to splash €220.
Christmas shopping is noted as the most common reason for Black Friday shoppers, with 67% of Spaniards using the November fire sale to fill their loved ones’ stockings.