IT’S the site that most hoteliers love to hate.

Either way, has overtaken all of its competitors in Spain.

NUMBER ONE: Spain's most popular online accommodation site
NUMBER ONE: Spain’s most popular online accommodation site

The company, owned by The Priceline Group, based in Connecticut, controls around 50% of business in the country’s big cities.

And while the site doesn’t report the volume of reservations, nor does it provide data on its annual turnover, there is no doubt that Spain is a big business for its owners.

Last year, 330 million hotel nights were registered in the country, 7.1% more than in the previous year, according to the National Institute of Statistics (see balance sheet), many of them marketed from Booking.

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