Charlie Smith
AS the UK squabbles over the EU, the Junta de Andalucia has launched an ambitious post-Brexit tourism strategy.
The Junta’s €29.7 million 2020 Action Plan intends to promote the region’s tourist credentials to Britain and 49 other countries.
A total of 720 promotional measures have been pledged in the plan, presented by the Minister of Tourism, Juan Marin.
These include a €1 million budget designed to specifically target the British market in a bid to safeguard Andalucia against a potential no-deal Brexit.
There is also more of a cultural tourism focus under this plan, which includes a new initiative to promote flamenco.
The Junta also has its sights set on the US and Asia, with both markets ‘growing a lot,’ according to Marin.
“It opens up great opportunities for investment and employment not only in the tourism sector, but in other tourist areas,” the politician added.
This announcement comes in the same year that Andalucia enjoyed its most successful summer, despite the threat of Brexit.
Spain’s southernmost region had more than 26 million overnight hotel stays between June and September in 2019.
Furthermore, some 2.37 million Brits arrived at Malaga Airport between January and September, a 2.5% year-on-year increase.
