EUROPE’s leading flexible accommodation summit is set to return next month and it will be hosted in Spain.
Vitur Summit 2026 will bring together operators, investors, hotel brands and experts from numerous countries to discuss key issues that are shaping the toursim industries.
These experts will include executives from internationally recognised companies such as Mandarin Oriental REsidences, Idealista and Booking.
Held on the Costa del Sol, a destination that is the home of many flexible accommodation sites, the event will place the focus on residential tourism and how technology intersects with guest experience.
Malaga was chosen as the destination for the summit as Andalucia accounts for almost 65% of Spain’s short-stay supply.
Additionally, the area has now been Europe’s most in-demand region for short-stay accommodation booked through digital platforms two years in a row.
While the summit itself is not taking place until May 13 and 14, tomorrow the official presentation will take place at 10.30am.
This press event will unveil the event’s key themes and highlight the importance of the conference which will celebrate its tenth edition this year after welcoming over 600 attendees last year.
Among those speaking tomorrow will be Esperanza Gonzales, Deputy for Sustainable Economic Development and CEO of Turismo y Planificacion Costa del Sol and Carlos Garcia, Territorial Deleggate of the Regional Ministry of Tourism and External Affairs in Malaga.
Those attending should expect to gain an insight into the summit which will be held at NH Malaga next month.
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