23 Oct, 2013 @ 10:30
1 min read

Air China eyes Malaga in route expansion plan

Business China Airways

AIR CHINA is considering adding Malaga to its routes as part of its expansion into Spain.

The airline´s chief executive Zhaoqui Bi said he believed the route would be popular among the increasing number of Chinese tourists heading to the country on holiday.

The announcement follows extensive market research undertaken by the airline to establish where it would be best expanding its network, both in Spain and globally.

In discussions with the Junta in Malaga, Bi stressed the tourism council must do all it can to show Chinese tourists what both the city of Malaga and the wider Andalucian region, has to offer if the route is to be successful.

According to data provided by airport officials, just 15,000 of more than 20 million tourists that pass through Malaga airport are Chinese.

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