BARCELONA-based fashion label Desigual celebrated 30 years of production at New York Fashion Week.
As brand ambassador and Brazilian model Adriana Lima strutted down the Lincoln Center runway, company CEO Manel Jadraque signalled a more sophisticated vision for the retailer’s future.
Known for its colourful designs and floral patterns, Jadraque said it was time to ‘reflect on’ Desigual’s past in order to improve for the future.
He said: “It’s not a question of disowning the brand’s DNA, the patterns, the colors and the mix that is our style.”
“But perhaps it’s time to reinterpret them, to do more contemporary and more innovative things.”
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