EUROPEAN ready meal sales are set to be worth more than €40 billion within the next two years as people look to save money and time.
The sector – currently valued at €30.5 billion – is set to soar by 12% by 2016, according to food and drink research company Food for Thought.
Spain makes up 12% of the market share, with the UK, Germany and France accounting for a massive 60% of the European market.
Chilled ready meals will see the largest sale increase (3.7%), with frozen (2.6%), canned (1.9%) and dehydrated (1.3%) meals increasing at a slower rate.
Looks like the Mediterranean diet is waning.
The reason this junk is inexpensive is because the “food” is packed with salt, sugar and fat. All dirt-cheap ingredients with highly dubious nutritional value.
“Cheap is dear” as my old granny was wont to say.
Please dont let this crap get a foot hold it is not cheap or in anyway has any nutritional value its pure rubbish and we as brits dont help by encouraging “Iceland” to set up on the med.