26 Sep, 2018 @ 14:26
1 min read

Famous Four Seasons hotel coming to Spain’s Marbella in bid to ‘bring back glamour’ and kickstart ‘new era’ in luxury tourism

four seasons
LUXURY: Inside a Four Seasons hotel
LUXURY: Inside a Four Seasons hotel

THE Four Seasons is coming to Marbella in a bid to bring ‘more glamour’ and battle the area’s seasonality. 

The luxury hotel chain will be built on the beach front with the first brick being laid as early as October 5.

It has been described by sources as a ‘huge project’ which will bring back some ‘glamour’ to the tourism hotspot.

It comes after a rise in loutish behaviour from boozed up tourists in the summer months has tarnished once upmarket areas like Puerto Banus.

The land is owned by Villa Padierna Hotels & Resorts and occupies 700 metres of beach.

Four Seasons in Miami

The laying of the first brick will see a ceremony on October 5, attended by the who’s who of business and politics in Andalucia.

Junta president Susana Diaz, Four Seasons CEO J. Allen Smith and Marbella mayor Angeles Munoz will all be among the guests.

The luxury hotel will be the brainchild of architect Richard Meier and has been described by those involved in the project as ‘a marvel’.

It is scheduled to open in two years.

Four Seasons Dubai

Much like its Miami and Dubai counterparts, the complex will include private residences as well as hotel rooms.

It is hoped it will kickstart a ‘new era’ in luxury tourism in Marbella.

Ricardo Arranz, President of Villa Padierna, who are partners in the project, said: “Marbella and Madrid need the glamour that these types of brands give.”

The Four Seasons will be the first in Spain, opening its doors by the beginning of 2019.

Arranz added that the residences on the complex will allow for the very wealthy to stay for up to two months at a time.

This he said, is very popular for the Arab and Russian markets, and will help ‘remove seasonality’, something the golfing market has ‘not been able to do fully’.

 

Laurence Dollimore

Laurence Dollimore is a Spanish-speaking, NCTJ-trained journalist with almost a decade’s worth of experience.
The London native has a BA in International Relations from the University of Leeds and and an MA in the same subject from Queen Mary University London.
He earned his gold star diploma in multimedia journalism at the prestigious News Associates in London in 2016, before immediately joining the Olive Press at their offices on the Costa del Sol.
After a five-year stint, Laurence returned to the UK to work as a senior reporter at the Mail Online, where he remained for two years before coming back to the Olive Press as Digital Editor in 2023.
He continues to work for the biggest newspapers in the UK, who hire him to investigate and report on stories in Spain.
These include the Daily Mail, Telegraph, Mail Online, Mail on Sunday and The Sun and Sun Online.
He has broken world exclusives on everything from the Madeleine McCann case to the anti-tourism movement in Tenerife.

GOT A STORY? Contact newsdesk@theolivepress.es or call +34 951 273 575 Twitter: @olivepress

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