Joshua Parfitt
ICELAND has opened a new express store for Brits who want a taste of home on the Costa Blanca.
The shop, operated by British-run Overseas Supermercados, stocks everything from British back bacon to Robinsons squash and is open seven days a week in Moraira.
It complements larger supermarkets in Benissa and Javea, as well as further down the Costa Blanca in Benidorm, San Fulgencio, Torrevieja, Lomas de Cabo Roig and Pinar de Campoverde.
“We have listened to our customers demands,” Overseas Supermercados managing director Garry Richardson told the Olive Press.
“There were so many requests for us to be in Moraira, and we’re still looking to put more shops in the Costa Blanca this year.”
The shop stocks Iceland-brand frozen products, as well Waitrose home-brand cheeses and food from other staple British businesses, such as Greggs.
Store manager Averline said customers can ask for products usually found in Benissa, which can be delivered to Moraira the next day.
“Many customers have also been asking for a range of veggie meat-replacements, like Quorn and Iceland-brand burgers,” she told the Olive Press.
“We will have all of them within a few weeks.”
Averline added the store will offer sales and discounts, such as a current deal on limited edition Twix white chocolate fingers.
The shop on Avinguda de la Paz is open 9am to 9pm.
