THE world’s most visited multimedia exhibition will arrive in Valencia in July.

Van Gogh Alive, which has broken visitor records in over 50 cities across four continents, will turn the third floor of the Ateneo Mercantil into a giant 800 m³ walk-through canvas.

The massively successful exhibition has already passed through Malaga, Sevilla, Alicante and Madrid will be in Valencia from July 27 to October 20.

Using technology from SENSORY4™, the exhibit allows fans of the Dutch painter to immerse themselves in paintings, such as The Starry Night.

Six-metre high screens allow a scenic exploration of the impressionists’ iconic work, as if walking through the landscape itself.

The Ateneo Mercantil will be open from 9am until 10pm Monday to Sunday, without interruption.

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