20 Dec, 2020 @ 11:15
1 min read

Spain’s Costa Blanca to spend €800,000 on ‘COVID-SAFE’ branding in 2021

Spain S Costa Blanca To Spend    800 000 To Say It Is A Coronavirus Safe Zone In 2021

THE Costa Blanca Tourist Board is to spend €800,000 next year promoting the area as a ‘COVID-SAFE’ destination.

The move comes as the area announces new curfew restrictions and reduced family-gathering numbers due to rising COVID-19 infection rates.

The €800,000 is part of the Board’s 2021 budget of €5.3 million to promote the region at home and abroad.

Board manager, Jose Mancebo, said: “Our tourism sector is more than prepared to receive both domestic and international visitors under the area’s anti-virus safety protocols.”

€1.8 million will be spent advertising the Costa Blanca on digital platforms.

“We are going to redouble our efforts next year to promote our area in order to win back tourists when the world health situation allows it, ” Jose Mancebo added.

Specific events that normally attract visitors will get extra promotional money in 2021.

That includes the Alfas Film Festival, the Habaneras Choir competition in Torrevieja and the Fira de Tots Sants in Cocentaina.

Alex Trelinski

Alex worked for 30 years for the BBC as a presenter, producer and manager. He covered a variety of areas specialising in sport, news and politics. After moving to the Costa Blanca over a decade ago, he edited a newspaper for 5 years and worked on local radio.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

mallorca airport
Previous Story

MENTAL TOLL: Coronavirus pandemic is tough to endure even in the paradise of Mallorca

Unlucky Burglar Tries To Rob Home Of Guardia Civil Agent On Spain  S Costa Blanca
Next Story

DRUGS HIT: Man gunned down on terrace of British bar in Alfas del Pi near Benidorm

Latest from Costa Blanca

Go toTop

More From The Olive Press