A LUXURY hotel group in Southern Spain is paving the way for the future of the tourism industry.

Ecological chlorination, zero gardening and mineral-based paints are just three sustainable eco-innovations adopted by the Fuerte Hoteles group.

In the 50 years since the first Fuerte Hotel opened on the Costa del Sol, the company’s obsession for everything green has become the group’s overarching philosophy.

Managing director of Fuerte Hoteles José Luque said: “Making guests realise that these measures are contributing to a more sustainable world is our ambition.”

A new website has been launched to explain all the weird and wonderful ways Fuerte Hoteles have adapted in the name of conservation.

This includes changes to water supplies, such as using salty water rather than chlorine and planting plants that need little feeding.

Every hotel also recycles over 2,500kg of paper, 3,500kg of glass and 110kg of plastics every year.

The company’s ecological conscience has reaped awards from global environmental agencies and travel websites like TripAdvisor, who awarded Fuerte Hoteles with the Certificate of Excellence last year.

For more information visit: www.fuertehoteles.com/responsible-tourism

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