13 Dec, 2019 @ 09:34
2 mins read

How to Build Up Your Social Media Marketing Strategy


Social networks have become a powerful means of online communication and choosing the most suitable for a particular purpose, is a task that does not end up being easy.

Using social networks or social media marketing strategy as a digital marketing tool we can, among other things, increase the prestige of a brand, a product or a service, disseminate content or enhance the sales of our products but in no case should we forget that social media is an area social, a means to establish relationships and that is where its greatest strength lies.

Aspects of choosing the appropriate social network

  1. First, we must determine what we want to achieve when using a social network, specifically state what our objective is. Once we have defined what we want to achieve, we must determine what our target audience is.
  2. Target audience. We are in a position to inquire which is the social network that best suits our needs. On the one hand, we will search in which social network is our target audience and on the other hand, which is the social environment that allows us to achieve the objectives that we have set.
  3. Characteristics. Each social network has very specific characteristics that make each one have certain advantages over the rest. Depending on our objectives, we must choose the social network that can help us the most.
  4. Easy to use. It is an excellent way to contact your audience.
  5. Popularity. The more popular a platform, the more people use it.
  6. Facility. You should deal with the ones that facilitate creating community and gaining visibility.
  7. Segmentation. You need to find the ideal platform to segment market niches, circles and communities are great allies to connect with specific users about common interests and generate lasting relationships.
  8. Traffic. Choose the ones that can increase traffic to your website.

How to select the right social media influencer to boost your business?

Influencer marketing is one of the most effective current techniques to promote your products and increase your sales. Therefore, finding the right influencer gives you more possibilities to succeed in promoting a business. But how? On this occasion we introduce InflueNex. InflueNex is a platform that bridges between you, as an influencer seeker, and influencers.

Key features of InflueNex you need to know:

– Influencer profiles

– Influencer management

– Influencer outreach

– Tracking

– YouTube channel compare

– YouTube listening

How to use InflueNex

First of all, you need to visit the official InflueNex website, at www.influenex.com. Once you arrive, you will be presented with an interface and at the very top, there are various categories of choices; category, engagement rate, area, last active time, language, avg. video views and so on. Choose the options that suit your needs.


By selecting the appropriate category you can connect directly with YouTubers who can help you.


Broadly speaking, the process can be carried out as follows:

1. You need to enter keywords. Whatever is related to the influencer category you need, enter it!


2. Use advanced filters. There are 8 types of filters provided and you can use more than one filter.


3. Click the Search button on the right side of the interface and Bingo! You will see the search results that are most suitable for you. You can click on the profile in the search results before actually ordering.


Easy right? Influenex gives you the ease of finding influencers on social media that can boost your digital marketing. The platform works on your needs and characteristics. So what are you waiting for?

Staff Reporter

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