8 May, 2026 @ 12:00
1 min read

New York or Catalunya? Secret Barcelona high-rise suburb used to film star-studded Adidas World Cup advert

OSCAR-NOMINATED actor Timothee Chalamet joins football rivals Lamine Yamal and Jude Bellingham in Adidas’ latest World Cup campaign shot on the streets of Barcelona.

In the star-studded advert, which reportedly cost $94 million, the streets of Llefia, a neighbourhood in Barcelona’s Badalona double up as downtown New York. 

READ MORE: Spanish police condemn rise of ultra culture in football after ‘serious public disorder’ before Arsenal’s Champions League semi-final in Madrid

Youtube video

The Pista Verde pitch in the heart of the high-rise neighbourhood takes centre stage as a host of football legends take on an unbeatable local side.

In the advert, Chalamet assembles a world-class team featuring El Clasico rivals Bellingham and Yamal and US women’s football star Trinity Rodman to try and end the team’s 30-year winning streak.

They have previously seen off rivals including David Beckham, Zinedine Zidane and Alessandro Del Piero, who are all generated by AI in the advert.

Beckham, Zidane and Messi reportedly raked in multi-million dollar fees for their contributions. 

READ MORE: Lionel Messi buys 100% stake in fifth-tier Spanish football club located just five miles from old Barcelona stomping ground

With cameos from Ballon d’Or winner Ousmane Dembele, Barcelona duo Pedri and Raphinha, World Cup veteran Messi and reggaeton sensation Bad Bunny, Adidas pulled out all the stops for the five-minute campaign. 

Ahead of the World Cup, Adidas’ blockbuster advert has thrust Badalona into the spotlight – and with the barrio doubling convincingly for New York, Hollywood may soon come knocking again.

Click here to read more Barcelona News from The Olive Press.

Maeve is Scottish Madrid-based Olive Press trainee and recently graduate from the University of Glasgow with a degree in English Literature and Spanish. With experience writing for the Glasgow University Magazine (GUM) and METAL magazine, she loves writing about culture, food and politics.

Contact Maeve with any leads at maeve@theolivepress.es

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