BARCELONA’S famous La Boqueria street market is set to undergo a radical rebranding in an attempt to take it back to its roots selling fresh, local products to Catalan residents.
The new regulations will impose a clear balance: each stall must allocate 40 per cent of its space to traditional, fresh produce, and the other 60 per cent can be dedicated to prepared foods.
The move comes after the traditional market found itself overtaken in recent years by stalls selling pre-prepared products for tourists, rather than traditional market fare.
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The first works to improve the lighting and public toilets will begin after the summer, while the new commercial regulations, supported by the Vendors’ Association, will be presented to the city council at the end of the year so that their effects can be seen next summer.
With an investment of €12 million, the project will be carried out between 2027 and 2029, with the most complex work on the structure of the historic market, marking a turning point in how the city interacts with its most famous food market.
The project will see the creation of a direct physical passage between the interior of the market and the Plaza de la Gardunya, the renovation of the central fish island, the improvement of the lighting of the logistics area or the expansion of the public bathing area.
La Boqueria will maintain its 1,493.69 square meters of commercial space, which makes it the largest market in the city, and all operators and the current product offering (fish, meat, fruit and vegetables) will be able to remain in the newly renovated market.
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