HUNDREDS of semi-naked shoppers have taken to the streets of Madrid and Sevilla to take advantage of Desigual’s unique January sale.

The Spanish clothing store once again encouraged customers to queue in their underwear with the promise of one top and one pair of bottoms for free for the first 100 barely dressed shoppers.

The gimmick – entitled ‘Entra casi desnudo y sal vestido’ (‘Enter almost naked and leave fully dressed’) – clearly paid off as over 100 cash strapped shoppers braved the cold and stripped off in the name of free fashion.

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