BRITONS are fed up of British food, bars and TV on the Costa del Sol wanting a more authentic holiday.
Tourists are turning to the US and more exotic places rather than the traditional spots of Fuengirola, Torremolinos and Benidorm.
Of 1.327 polled 59% felt the Costa was no longer foreign enough and didn’t want to bump into people they know.
The Spanish Tourism Institute showed British tourists to Spain fell by 15 per cent last year from 2008.
The prospect of “meeting a celebrity” in the US and a strong Euro has seen tourists turn away from Spain.
But almost a third of Britons surveyed enjoyed the familiarity resorts with British facilities.