MALAGA authorities are on the verge of signing an agreement with Spain’s Tourism Ministry to turn the Axarquia into a sustainable tourism hub.
The new plan hopes to turn the region into a ‘product’ recognised by potential holidaymakers throughout the Mediterranean and beyond.
“We aim to create a new tourist destination, a new Axarquia – an area which has yet to be exploited fully,” said Malaga tourism boss Elias Bendodo.
He said the Western Costa del Sol possessed all the ‘necessary assets’ to become a tourism hub, for example biodiversity, climate, coastline, traditions and rich gastronomy.
Adding that the Axarquia has much more to offer than other destinations on the Costa del Sol. Bendodo underlined his intention of all developments being fully sustainable.
“Above all, we must avoid making mistakes linked to overcrowding and overdevelopment,” he said.