CATH Kidston is the latest British export to hit the Spanish high streets.
The UK homeware company is set to open up to 80 stores in its first foray into Europe.
The brand, known for its retro floral designs in pastel colours, launched two pilot concession stores in El Corte Ingles in Madrid and Majorca before Christmas.
They have done so well they will now become a permanent feature while other branches of the Spanish department store are following suit.
Chief Executive Kenny Wilson explained: “The owners of El Corte Ingles approached us and said they’d seen our brand in Selfridges in London and thought it works brilliantly in a shop-in shop department store format.
‘They wanted to try it in Spain so we’ve done a test in Madrid in the number one El Corte Ingles store. It’s been very, very successful… Clearly, if we can make the brand work in a pretty tough Spanish economy that gives us confidence that it can work across Western Europe.”
The company was founded by designer Cath Kidston in 1993, it currently has 61 British and 58 Asian stores, most of which are franchises.
Don’t do it…..!
I can’t believe that anyone would think of expanding their business anywhere at this time but especially in bankrupt Spain.
Her business is based upon ‘disposable income’. I remember telling clients in 1988 – the bubble will burst soon – many laughed – but not for long.