A DECISION by Spain’s biggest cinema chains to offer discount tickets in mid-October has resulted in audience numbers increasing by a whopping 59%.

Meanwhile, to add to the boom, box office takings went up 22%.

The two chains – Yelmo Cineplex and Cinesa – own 950 screens in Spain, making up 35% of the country’s total.

Over the three days of the promotion 1.5 million tickets were sold at the reduced price of 2.90 euros via the event’s website.


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