A DECISION by Spain’s biggest cinema chains to offer discount tickets in mid-October has resulted in audience numbers increasing by a whopping 59%.

Meanwhile, to add to the boom, box office takings went up 22%.

The two chains – Yelmo Cineplex and Cinesa – own 950 screens in Spain, making up 35% of the country’s total.

Over the three days of the promotion 1.5 million tickets were sold at the reduced price of 2.90 euros via the event’s website.

Avatar

About Liam Kirkaldy (Reporter)

1 COMMENT

This site uses Akismet to reduce spam. Learn how your comment data is processed.