A DECISION by Spain’s biggest cinema chains to offer discount tickets in mid-October has resulted in audience numbers increasing by a whopping 59%.
Meanwhile, to add to the boom, box office takings went up 22%.
The two chains – Yelmo Cineplex and Cinesa – own 950 screens in Spain, making up 35% of the country’s total.
Over the three days of the promotion 1.5 million tickets were sold at the reduced price of 2.90 euros via the event’s website.
There you go. Keep prices down and make bigger profits. I wish the railway system in the UK would follow this example.