10 Jun, 2016 @ 11:34
1 min read

Drink company’s new app saves Sevilla strawberry farmers billions of litres of water

donana park e
FLAMINGOS: Residents at the Donana national reserve, among the most important wetlands in Europe

Greater flamingos, Coto Doñana National Park, SpainSTRAWBERRY farmers saved 1.7 billion litres of water last year thanks to a new irrigation app.

Smoothie-making company Innocent began developing the app with farmers at Doñana National Park in Sevilla and the University of Cordoba six years ago.

Named Irri-fresa, the app calculates optimum daily irrigation times, and has cut water use by 40%.

Most of Spain’s €400 million strawberry industry is located at the world heritage sight, but it uses up half of the wetlands’ water.

The EU recently gave Spain an ultimatum to secure the park and its abundant wildlife’s water supply, threatening to take the case to the European Court of Justice.

Laurence Dollimore

Laurence Dollimore is a Spanish-speaking, NCTJ-trained journalist with almost a decade’s worth of experience.
The London native has a BA in International Relations from the University of Leeds and and an MA in the same subject from Queen Mary University London.
He earned his gold star diploma in multimedia journalism at the prestigious News Associates in London in 2016, before immediately joining the Olive Press at their offices on the Costa del Sol.
After a five-year stint, Laurence returned to the UK to work as a senior reporter at the Mail Online, where he remained for two years before coming back to the Olive Press as Digital Editor in 2023.
He continues to work for the biggest newspapers in the UK, who hire him to investigate and report on stories in Spain.
These include the Daily Mail, Telegraph, Mail Online, Mail on Sunday and The Sun and Sun Online.
He has broken world exclusives on everything from the Madeleine McCann case to the anti-tourism movement in Tenerife.

GOT A STORY? Contact newsdesk@theolivepress.es or call +34 951 273 575 Twitter: @olivepress

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