LEADING figures from the Chinese movie industry – dubbed ‘Chinawood’ – are looking to snap up filming locations across Mallorca.
‘Chinawood’ is booming domestically but is looking to expand its global reach and directors are said to love the island’s unique coastline.
Representatives from a number of Mallorquin organisations, such as the Balearic Friendship Association of China (ABAC) and the Chinese Association in the Balearic Islands (ACHINIB) have been acting as mediators for the proposed deals.
“We are thinking about our beaches and our coast but we are also talking about a country with many thousands of kilometres of coastline and what is present there,” said the marketing manager for Mallorca Film Commission, Pedro Barbadillo.
He revealed his organisation are focused on offering four further aspects of Mallorquin life to their Chinese buyers.
The first is the island’s urban and architectural heritage, followed by aspects of festive imagery unique to Mallorca, such as its dimonis.
Barbadillo also believes the Chinese will be interested in the island’s famous gastronomy and then the luxury shopping opportunities than can be found in Palma’s Old Town.
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