Laurence Dollimore
A SMALL Cadiz town is the third-most profitable holiday destination in Spain, new figures have revealed.
According to tourism industry group Exceltur, hotels in Chiclana de la Frontera made more profit than any other destination on Spain’s mainland last year.
It was beaten out by two Ibiza locations, San Josep de Sa Talaia and the white isle’s capital Eivissa.
The destinations were ranked by revenue earned per available room (RevPAR), a metric used widely by the hotel industry.
It combines occupancy and price figures over a certain period of time.
For example, if a hotel has two guest rooms at €100 each, but only one is occupied over the analysed period, the RevPAR is €50.
Some 106 tourist destinations were studied to find the profitability of Spanish hotels last year, with the results being broken down into city destinations and vacation destinations.
The Balearic Islands and cities performed the best, while the Canary Islands felt the competition from rivals Turkey, Tunisia, Egypt and Greece.
San Josep de Sa Talaia topped the list with a RevPAR of €124.1, a 10.5% rise from the year before.
Eivissa, came second despite a 7.1% drop to €121.8.
Chiclana de la Frontera came in third with a RevPAR of €111.9, a 4.3% rise compared to 2018.
Fourth spot went to another municipality in Ibiza, Santa Eulària des Riu, with €109.8, while fifth place went to Adeje, in the Canary Islands, with €101.8.
Cartagena (€44.2), Denia (€46.8) and El Puerto de Santa María (€35.6), also in Cádiz, filled out the bottom three of the rankings.
The city with the highest RevPAR was Barcelona (€98.9), followed by San Sebastián in the Basque Country (€97) and Palma de Mallorca (€84.8).
Madrid had the highest RevPAR of inland cities (€73.5), followed by Sevilla (€72).
Chiclana is a hugely popular destination for Spaniards escaping to the coast from the likes of Madrid and Sevilla during the hot summer months.
