POOR: Consumer group Which? has given its advice on the car rental firms to avoid

CONSUMER group Which? has warned British holidaymakers about the car rental firms to avoid this summer.

Spanish company Goldcar came bottom of the rankings for the fifth time in six years, as 38% of customers said they would never use the firm.

Two out of five customers reported problems with the embattled operator, which were generally to do with credit card changes and poor service.

WORST: Goldcar came bottom of the Which? rankings

The rental giant, which has a chequered past, is owned by Europcar, which performed the worst out of all the major brands.

According to Which? the second-worst car rental company is InterRent and the third-worst is Firefly.

Meanwhile, Cicar, a firm based in Spain’s Canary Islands emerged top of the rankings, followed by AutoReisen and Alamo.

TOP DOG: Cicar of the Canary Islands was voted best car hire firm

Which? Travel editor Rory Boland advised customers to look at quality and not just go for the cheapest option.

“One wrong turn at airport arrivals could easily make or break your holiday,” he said.

“In an industry dogged by unscrupulous practices, making the right choice is paramount.”

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