ALICANTE has formally launched the ‘City of Rice Festival’ which starts this Monday(October 19) to advertise the area as a perfect place for gastronomic tourism.

The campaign has been jointly put together by local tourist and restaurant associations and will run until the end of the month.

The Municipal Tourist Board has organized a programme of activities including demonstrations and tastings staged by leading chefs from across the Valencian Community.

Deputy mayor and tourism councillor, Mari Carmen Sánchez, said: “The festival is all about showing what Alicante City has to offer and will promote a range of traditional rice dishes.”

“Gastronomy is one of the great assets for Alicante. 28 per cent of travellers consider themselves as gastronomic tourists and are aged between 35 and 55 with high spending power,” she continued.

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