30 Oct, 2020 @ 12:45
1 min read

La Liga headache as Spain bans betting sponsorships in sport

1200173110 Jpg 0

A NEW royal decree on advertising comes into place today (Friday 30) that will potentially cause huge financial headaches throughout Spain’s sporting world.

Published in the Official State Bulletin (BOE), the new decree bans all gambling sponsorship in all official Spanish sporting competitions and prohibits partnerships with individual teams.

Currently, Spanish football relies heavily on gambling sponsorship, with 17 of the current 20 teams in the La Liga having deals with betting companies.

Teams such as Valencia, Alaves, Cadiz, Granada and Sevilla all show betting companies on their shirts as a main sponsor.

Under new guidelines, the display of gambling logos is now banned, as is the use of trade names for particular brands, similar to the ‘Mission Winnow / Philip Morris’ branding in Formula 1.

The La Liga organisation itself also has strong ties with Sportium, which acts as the official gambling platform for the league.

Teams such a Valencia CF, whose title sponsorship deal with BWIN is on the line, will have be scrambling to now fill the financial deficit left with the removal of betting sponsors.

BWIN has been involved in Valencian football since 2016, and just signed a three year deal with the club in July 2019 in a deal estimated to be worth €5 million per season plus other benefits.

BWIN extended their deal with Valencia CF in July last year

Written in the decree, clubs will be allowed a transition period to organise alternative sponsorship deals but will not be permitted to run out their current deals.

The restrictions drawn up by the Ministry of Consumer of Affairs also target advertising on TV and other video media outlets.

Betting adverts are now limited to one hour per day between 1.00am and 5.00am and events sponsored by gambling companies will not be permitted before 8.00pm.

The move aims to put a stop to Spain’s ever growing youth gambling problem.

According to figures published by the Institute of Statistics, 40% of 18-25 year olds take part in gambling activities, a figure that shows a dramatic rise since 2016.

Alberto Garzon, Minister of Consumer Affairs, explained that average spending within this age group has also risen year on year by 13%.

The new decree on sports advertising will add to the current restrictions put into place in response to the COVID-19 lockdown.

Television advertising, promotional offers and winners’ bonuses were all scrapped to help combat the growing issue of gambling during the quarantine.

James Warren

"James spent three years spent working as a junior writer at various English language newspapers in Spain before finding a home at the Olive Press. He previously worked for many years as a bid writer for an international motorsports company. Based in Cordoba since 2014, James covers the southern Subbetica region, northern and inland Malaga and the Axarquia area. Get in touch at [email protected] with news or trustworthy tips that you would like him to cover in these areas"

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

San Juan feast beach fun gets banished by COIVD-19 for a second year in the Costa Blanca and Valencia areas of Spain
Previous Story

Find out which Costa Blanca towns will get new restrictions as Spain battles with COVID-19

Next Story

WATCH: Daredevil surfers ride waves taller than multi-storey buildings on Iberian Peninsula

Latest from Lead

Go toTop

More From The Olive Press

Chicken farm owners made 10,000 litres of bogus hand sanitising gel and sold it during early days of Covid-19 pandemic in Spain

Chicken farm owners made 10,000 litres of bogus hand sanitising gel and sold it during early days of Covid-19 pandemic in Spain

TWO Galician businessmen have escaped imprisonment after admitting to producing
2 bedroom Apartment for sale in Benahavis with pool garage - € 350

2 bedroom Apartment for sale in Benahavis with pool garage – € 350,000

Apartment Benahavís, Málaga   2 beds   2 baths €