Alex Trelinski
SPAIN’S leading supermarket in terms of market share- Mercadona- says it will spend €150 million once again this year to cut prices to over 1,000 products this year.
As it battles against German discounters Lidl and Aldi, who are opening more stores in the country, the Valencian-based company says it will continue to lower customer prices when costs fall and claims savings of up to €150 in a basic shopping basket over 12 months.
It also boasts of offering goods with ‘high quality at the best possible price’ anywhere in the retail market.
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Discounted produce include fish, bread, pasta and olive oil with the retailer announcing on Monday a further drop to its Virgin and Extra Virgin olive oil prices.
Mercadona says it has cut olive oil prices in its outlets by an average of 14% since January.
The company’s price strategy director, Jose Manuel Burguera, highlighted the work being done by its purchasing departments and the specialist suppliers and inter-suppliers ‘in transferring the reductions in cost prices to the shelves so that the customer benefits as soon as possible’
He added that these reductions would not be possible either ‘without the efforts in productivity, profitability and management that are being made by the 104,000 workers and the 3,000 suppliers’.
“It is only in this way is it sustainable for the entire chain to be able to lower prices without impacting quality,” said Manuel Burguera.
The company will continue to strengthen its assembly line to identify market opportunities together with the specialist suppliers and inter-suppliers with which it collaborates.
