23 Apr, 2025 @ 17:00
1 min read

Brits continued flocking to Spain in record numbers in March despite the rains – but avoided these popular hotspots after anti-tourism protests

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Sunbathers at the Levante beach in Benidorm, a seaside resort on the eastern coast of Spain, where the tourism industry has been hit hard by the latest 14-day quarantine requirement by the British government for all tourists that travel from Spain because of its high levels of COVID-19 cases. Picture date: Friday July 31, 2020.

BRITISH tourists continue to favour Spain in record numbers – but new figures show they may be turning their backs on traditional hotspots following recent anti-tourism protests.

The latest data from Spanish airport operator AENA shows that overall passenger numbers jumped 21% in March compared to last year, helped by an earlier Easter.

British nationals remained the largest group of international visitors, accounting for nearly a quarter of all the 16 million foreign arrivals.

But while airports on the mainland have seen strong growth, the Balearic Islands and Canary Islands are struggling.

READ MORE: Have the anti-tourism protestors won? British tourists are ‘increasingly opting to holiday away from Spain’

Tourist numbers continue to break records in Spain despite widespread anti-tourism protests

The Balearics saw an actual decline of passenger numbers in March compared to last year, while the Canary Islands only managed to equal last year’s figures.

This contrasts sharply with the rest of Spain, where major airports serving the Costa del Sol and Costa Blanca recorded robust increases. 

Alicante Airport saw an 18% year-on-year rise in passenger traffic for March, while Malaga grew by 13%, pointing to a shift towards mainland resorts.

READ MORE: Easter holiday chaos for Brits heading to Spain: 80,000 tourism workers go on strike in the Canary Islands as Gatwick workers plan walk-out

It comes after a series of noisy protests across Spain against mass tourism and soaring house prices – especially in the islands, where resentment towards mass tourism has been particularly intense.

Meanwhile, other international markets are booming. 

Italian tourism was up a huge 30% in March, showing Spain is attracting new crowds as well as keeping its old favourites.

All in all, the figures suggest tourists aren’t falling out of love with Spain – but some are thinking twice about where they go.

Walter Finch

Walter Finch, who comes from a background in video and photography, is keen on reporting on and investigating organised crime, corruption and abuse of power. He is fascinated by the nexus between politics, business and law-breaking, as well as other wider trends that affect society.
Born in London but having lived in six countries, he is well-travelled and worldly. He studied Philosophy at the University of Birmingham and earned his diploma in journalism from London's renowned News Associates during the Covid era.
He got his first break in the business working on the Foreign News desk of the Daily Mail's online arm, where he also helped out on the video desk.
He then decided to escape the confines of London and returned to Spain in 2022, having previously lived in Barcelona for many years.
He took up up a reporter role with the Olive Press Newspaper and today he is based in La Linea de la Concepcion at the heart of a global chokepoint and crucial maritime hub, where he edits the Olive Press Gibraltar edition.
He is also the deputy news editor across all editions of the newspaper.

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