Sun worshippers in Spain spoofed to ‘rays’ awareness

LAST UPDATED: 30 Aug, 2011 @ 08:37
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Sun worshippers in Spain spoofed to ‘rays’ awareness

By Emily Batty-Olivera

AS sun-worshippers are flocking to the beaches of the Costa del Sol, a spoof ‘miracle’ tanning cream has been introduced to the market.

The hoax had been conceived by skin care charity to raise awareness, and to test whether people will sacrifice their health with a lotion that professes to ‘triple the power of the sun’.

Upon ordering ‘Sunny-3’, customers were made aware of the deception, and were provided with information that explained the causes of skin cancer.

But the figures have caused much concern, as more than 14,000 people attempted to order this ‘miraculous’ product, despite the fact that the spread of skin cancer has doubled in the past decade.

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