HONEY sales are tasting sweet success, with shoppers opting for a ‘healthier’ alternative to sugar.

Its main rival – jam – has been left flagging at Waitrose stores, after an 8% year-on-year rise in sales.

The supermarket has pinned the increase on scares concerning the harmful effects of sugar, which is added artificially to jam but occurs naturally in honey.

However, nutritionists say there is actually little health difference between the two.


  1. Honey raises blood glucose and triglyceride levels, so it’s not really a sugar alternative. Stevia is an alternative, as it does not raise blood glucose levels. Cinnamon can also be good for lowering triglyceride levels.

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