AS the Spanish economy shifts gears towards recovery, Spaniards are jumping on their bikes.
AMBE, Spain’s national cycling production association, reported that 1,088,548 bicycles were sold in 2014, up 5.24% from the previous year.
Bicycles sold for an average of 499.50 euros, with over 50% of the sales coming from large store brands.
Sales are predicted to rise even more with the approaching Vuelta a España cycling race just a month away.
The cycling industry itself grew in 2014, adding 2,004 jobs, more than any other sporting industry in Spain.
Spaniards also bought more cycling accessories, rising 6.61%, but even they can’t be more fashionably equipped than British cyclists.
According to research by Mintel, Brits spent 1.8 billion euros on bicycle parts, accessories and clothing, a figure that raced ahead of the 1.4 billion spent on actual bicycles.
Brits perhaps could learn from one Spanish change, while Mintel reported that only 38% of British cyclists wear helmets, Spanish helmet sales increased by 25% last year.