ZARA’S new sustainable clothing range has been slammed as ‘not good enough’ by environmental groups.
The Spanish label’s ‘Join Life’ collection, which launched earlier this year, uses only organic and recycled materials.
Each piece must also be manufactured with one of the company’s ‘Green to Wear’ technologies, such as water recycling.
But environmentalists including Nikolay Anguelov, author of The Dirty Side of the Garment Industry, say they are very skeptical of the line.
“There’s misinformation in the marketing message,” said Anguelov.
“The eco label is not deserved. It is a minor improvement, but unfortunately it’s communicated to the consumer as if it’s problem solved.”
His research shows that fabric accounts for only 6% of the cost of any piece of clothing, meaning a change in the textiles fails to make much of a difference to the environment.
The energy used to transport the clothes and the toxic chemicals released in the bleach and dyes are what need to be addressed, claimed Anguelov.
He added that millennials buy five times the amount of clothes as the previous generation, exacerbating the problem.
Inditex, which owns Zara, Massimo Dutti and Pull & Bear, released 1.1 billion units of clothes in 2015, raking in €10.47 billion.
- Body of British expat dad pulled from submerged car in reservoir in Spain after he vanished three months ago - 27 Jun, 2019 @ 11:03
- Brazilian soldier from convoy of President Bolsonaro arrested for smuggling cocaine into Spain’s Sevilla after controversial leader vowed to crack down on drugs - 26 Jun, 2019 @ 12:41
- One hospitalised as roaring chemical plant fire in San Roque is brought under control - 25 Jun, 2019 @ 20:27
- Gibraltar says ‘no cause for concern’ as toxic smoke from San Roque chemical fire unlikely to affect British territory - 25 Jun, 2019 @ 17:55
- Firefighters near San Roque chemical fire warn of toxic smoke as Gibraltar government advises residents to CLOSE WINDOWS and doors - 25 Jun, 2019 @ 17:35
- WATCH: Homes evacuated as huge chemical fire ‘covers cars in ash’ and ‘turns sky dark’ near Spain’s Costa del Sol - 25 Jun, 2019 @ 16:59
- IN VIDEOS: HUGE mushroom cloud of toxic black smoke as fire BLAZES at chemical plant near Spain’s Costa del Sol - 25 Jun, 2019 @ 16:16
- BREAKING: Incident at San Roque oil refinery as flames and smoke billow from plant - 25 Jun, 2019 @ 15:54
- PLEASE SHARE: British teen launches last-ditch appeal to find dad who vanished from Spain’s Costa Blanca almost 10 years ago - 25 Jun, 2019 @ 15:34
- Shots fired at mosque in Spain - 25 Jun, 2019 @ 14:37