Fashionistas are flocking to Madrid Fashion Week today for the 72nd edition of the show, which will run from 10-13 September.

Held at Feria de Madrid, and in other venues across the city, the IFEMA organised event runs twice a year, with no signs of slowing down due to the coronavirus pandemic.

Famed for privileging national designers, the Mercedes-Benz Fashion Week will remain the largest catwalk in Spain despite the COVID-19 safeguarding measures in place. 

In a bid to boost the fashion industry, the event has collaborated with e-commerce giant Amazon on the ‘Amazon Fashion X Mercedes-Benz Fashion Week Madrid’ collection. 

The online store will give visibility to everyone from independent to medium-sized fashion designers, so users at home can shop straight from the runway. 

Designer junkies from the UK, Germany, France, Italy, and, of course, Spain, will be able to shop the collection online from the comfort of their own home. 

In the face of the pandemic, organisers are determined that this year’s Madrid Fashion Week will be better than ever. 

Online interactive designer showcases and catwalk shows are available from hot talent and well-established designers alike. So, everyone can be on the front row at the exclusive runways this year.

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