There is a massive trend that’s been brewing over the past decade. It’s the way people interact with and consume products. Part of the digital age has always been to search for things online. That completely changed the way that people shop. We no longer browse and search on foot for the perfect thing. We no longer spend the time to create an image in our heads of what we want. We Google brands, create online wishlists, wait for the thing to arrive, and then use it. It kind of takes the fun out of shopping.
This is where the community marketplace comes in. Everyone’s favorite place to get vegetables and handmade soaps have always been a community center. It’s the meeting place for local commerce and healthy competition. It’s always a great way to spend a Sunday afternoon.
New Age, New Marketing
Bridging the gap between Main Street and the digital world is all about marketing. It’s about the right kind of targeting and the right kind of steering. The goal is that use digital marketing to get people to show up to the community’s marketplace. It’s like a flyer, just less annoying and detrimental for the environment. Here is how one can use digital marketing to build up our local community marketplace.
The first thing you need to do is target keywords related to your locale. A lot of digital marketing is search endings optimization. This the complex set of tasks one can do to end up at the top of the search. If you want to do well, hire a professional within your area. Nobody is going to know the local search patterns better than someone from your hometown, right? So if you’re located in Auckland, you want to have the best SEO Auckland can offer. They might even be able to incorporate otherwise seldom-searched slang. It’s that easy. Once you have that on lock, you can focus on other aspects like content creation.
Make Local Content
People love recommendations online. What people love even more is seeing their home town online. Having things are written and videos made about your local scene is a perfect way to start pumping out content. We’re inundated with all this info coming out of Los Angeles and New York. What does some “farm to table” vlog star in Studio City, California has to do with what’s happening down the road? Nothing.
So why do we see that at the top of our searches? Putting out good, engaging content with the right search terms is the answer. In doing so your local internet experience won’t be dominated by California, Seoul, or London. It can be focused right at home.
There are all sorts of platforms one can use to get the message across. A lot of people like to solely rely on social media marketing. That’s fine and dandy, but search engine optimization is the rocket fuel behind any campaign. When it comes to local community marketplaces, having things featured and content made is all about exposure. It’s the same tactic as your Fortune 500 advertising agencies, just more focused and through the internet. Trust in it. It will pay off.