12 Dec, 2022 @ 20:15
1 min read

Child gender stereotyping in the sights of the Spanish government this Christmas

Child Playing With Colorful Toy Blocks  Kids Play

THE Spanish government is cracking down hard this Christmas on a new offence: gender stereotyping among children. 

A study commissioned in 2020 into children’s toy advertising and gender stereotyping concluded that the kids today are being pressured into what toys and activities they should enjoy by societal expectations.

Determined that each child should be free to choose, the government has introduced strict new rules from the start of December – just in time for Christmas and Three Kings.

Advertisers must not target dolls, make-up, cooking, or the colour pink among others at girls.

Similarly, the colour blue should be avoided when promoting typical ‘macho’ toys such as cars and weapons.

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Walter Finch

Walter Finch, who comes from a background in video and photography, is keen on reporting on and investigating organised crime, corruption and abuse of power. He is fascinated by the nexus between politics, business and law-breaking, as well as other wider trends that affect society.
Born in London but having lived in six countries, he is well-travelled and worldly. He studied Philosophy at the University of Birmingham and earned his diploma in journalism from London's renowned News Associates during the Covid era.
He got his first break in the business working on the Foreign News desk of the Daily Mail's online arm, where he also helped out on the video desk.
He then decided to escape the confines of London and returned to Spain in 2022, having previously lived in Barcelona for many years.
He took up up a reporter role with the Olive Press Newspaper and today he is based in La Linea de la Concepcion at the heart of a global chokepoint and crucial maritime hub, where he edits the Olive Press Gibraltar edition.
He is also the deputy news editor across all editions of the newspaper.

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